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Concept - WEMUG
──────── 隨 行 的 品 味 姿 態


從「我們」使用的物件,簡單創造出屬於「我們」的品味識別,WEMUG 以戶外隨行起點,為品牌定義自我獨特的風格。
2010 年開始, WEMUG 以戶外用水瓶與隨身咖啡杯作為品牌的起點,讓來自香港與台灣的設計團隊深入所在城市,擷取獨有的個性風情進行創作
──英式簡約的外觀設計、日式樸實的質感,兼容表達出 WEMUG 豐富的品牌內涵。

充滿城市想像的 WEMUG 甫推出便在日本及歐洲各地獲得高度回響, 2012 年繼而推出 WEMUG x Trip 系列,嘗試用產品去定義旅行的模樣。
以腳踏車、戶外生活為概念所開發的背包系列,如經典 Barrel 單車包,更將品牌推向更寬廣而自由的發展空間。

People nowadays are all too often in a hassle striving for work-life balance - cycling among the hills and along the coastline, or going on a backpacking trip to an exotic land, enabling a temporary relief from the stressful urban life, refreshing minds with surprising experiences and new encounters.

WEMUG is originated from the idea of bringing outdoor and portable products to customers, setting a unique character for the brand – classic in style, simplicity in appearance and practicality in texture.

Starting from 2010, WEMUG began its wonderful journey. We believe that household items should be a seamless blending of functionality and fashion. Therefore, WEMUG starts up with two products, outdoor water bottle and portable coffee mug. With the sharp insight from its Hong Kong and Taiwan design team, they created products embedding some specific city scenes, resulting in a combination of English-style simplicity in appearance and a Japanese-style practicality in texture. It successfully demonstrates the vivid brand identity of WEMUG.

WEMUG highly emphasizes imagination of a city, winning acclaim from Japan and European countries soon after its launch. In 2012, it launched the WEMUG x Trip collection, aiming to define the characteristics of travels with its brand-new products.

The Bicycle bag series is especially developed for cyclers and outdoor activities, in which the classic Barrel Cycler bags elevates the brand to allow an even broader room for development

With diverse color, design and self-defined features for selection, WEMUG merges with our life experience, endowing each journey with a unique identity.